the trailer features well established characters that have appeared throughout games for the play station 3, including Solid Snake (Metal Gear Solid), Kratos (God of War), Battle field Soliders, Locusts (Gears of War), Drake (Uncharted) and other characters.
The characters appear to be sitting in a down and out pub reminicing about how "he" got each character through the hardest of times and helped them to overcome challenges. It then becomes aparent that the characters are actually talking about their player, Michael and toast him for his efforts in playing the games that the feature in.
Not only did I find this promo ad comical but I also thought it was extremely clever and that they had directly engaged the player into their conversation, acknowledging his or her efforts in the games they play which I feel helps bring audiences closer to the games industry and spurs them on to buying more games for the Play Station, also anyone who doesnt have a PS3 could be swayed into purchasing one if they feel the characters are rewarding their game time.
This trailer is something I havnt seen the likes of before in the games industries advertising and I think that following this more direct yet unique route that adresses the player is the way to go in order to attract a more vast audience.
Below is the "Michael" trailer.
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